Get ready for Miami's Biggest Beauty Weekend! Produced by The NEW YOU Studio, Miami Beauty Weekend takes over the iconic NOBU Eden Roc Hotel on March 19–20, 2027, for two unforgettable days celebrating beauty, innovation, and entertainment. The excitement kicks off Friday night with the exclusive Miami Beauty Weekend VIP Welcome Party, bringing together beauty insiders, celebrities, influencers, and industry leaders for an unforgettable evening. On Saturday, experience Miami Beauty Weekend Expo LIVE, featuring celebrity panels, beauty sampling, interactive brand experiences, live selling, and the exciting NEWy Pitch-Off, where emerging beauty brands pitch their innovations live before a panel of celebrity and industry judges. The weekend culminates with the prestigious NEW YOU Beauty Awards Ceremony, featuring a star-studded celebrity red carpet and an unforgettable celebration honoring the best in beauty, from breakthrough products to the industry's most innovative brands and visionaries. Two days. Three incredible events. One unforgettable Miami Beauty Weekend.